Strengthening Digital Reputation, UIN Jakarta Evaluates Information and Public Relations Management

Diorama Room, UIN News Online — UIN Syarif Hidayatullah Jakarta has conducted an evaluation of its information management system to ensure that all communication channels—from public relations to admissions—are able to present the university’s profile optimally in the digital space. The meeting was held at the Diorama Room, UIN Jakarta, on Thursday (26/02/2026).

The session was attended by Vice Rector for Academic Affairs Prof. Dr. Ahmad Tholabi Kharlie, Head of Admissions Rachmat Baihaqi, M.A., Ph.D., Head of the Center for Information and Public Relations (PIH) Zaenal Muttaqin, and Head of Student Affairs Team Muhammad Furqon.

In his remarks, Vice Rector for Academic Affairs Prof. Ahmad Tholabi Kharlie emphasized the importance of digital platforms as an effective medium for reaching a wider audience. He acknowledged the progress achieved so far but urged continuous improvement.

“Social media is essential for disseminating university programs and agendas. I appreciate the performance of PIH UIN Jakarta, which has shown significant progress. However, online publication functions must continue to be strengthened to serve as an effective communication medium for all university elements,” he said.

He further stressed that information management units should not function merely as administrative operators or account managers. Instead, they are expected to become initiators in producing creative and responsive educational content.

“Public relations and communication functions must be strengthened in an integrated manner. All elements at UIN Jakarta are expected to become initiators of programs that creatively and professionally showcase the university’s excellence in the digital space,” he added.

Head of Admissions Rachmat Baihaqi, M.A., Ph.D. highlighted that in the digital era, social media must play a central role in student recruitment and university branding. He emphasized that strong branding depends on how effectively the university presents inspiring figures and real achievements.

“We need to highlight our outstanding lecturers who are already widely known, such as Burhanuddin Muhtadi or Ustaz Adi Hidayat, as well as success stories from alumni. Information about program strengths and accreditation is crucial so prospective students can clearly understand the quality of education at UIN Jakarta,” he explained.

He also encouraged the use of modern, Gen Z-friendly content formats such as short videos and reels showcasing campus life, learning experiences, and facilities.

Additionally, he emphasized the importance of responsiveness across digital platforms.

“Admins on YouTube, Instagram, and TikTok must respond quickly. Questions should not take weeks to answer. Data synchronization is also crucial so that information across websites, social media, and brochures remains consistent,” he added.

Through stronger synergy between the Admissions Office, Student Affairs, and Public Relations units, UIN Jakarta is committed to optimizing digital platforms as an effective tool for transparent, responsive, and inspiring communication for both the academic community and the wider public.