Director General Urges Islamic State Universities to Adopt Corporate PR Strategies and Advanced Digital Networks

Rectorate Building, UIN Online News – The Director General of Islamic Education at the Ministry of Religious Affairs, Prof. Dr. Amin Suyitno, urged State Islamic Higher Education Institutions (PTKIN) to become highly proactive in engineering public communication strategies to solidify societal trust in religious higher education. This directive was delivered during the official opening of the Electronic System Selection (SSE) for the UM-PTKIN national entrance examination on Monday, June 8, 2026.

According to the Director General, the upward trend in applicant volume and final registration metrics indicates that the ongoing institutional innovations and strategic public relations frameworks deployed by state Islamic universities are generating definitive results. He commended university executives who have actively implemented direct community-engagement initiatives to promote their academic programs. Such measures are increasingly critical as competition intensifies among higher education institutions to secure elite student candidates.

Director General Amin added that major autonomous state universities, structurally designated as PTN-BH (State Chartered Universities), continuously fortify their public communication and brand promotions to command institutional authority and public respect. Consequently, Islamic state universities must not hesitate to implement identical strategies across modern communication channels and provide highly responsive customer care to prospective applicants and parents alike.

“The more robust and immediate our customer response systems and public services are for prospective students, the greater the public confidence will be in selecting our institutions as their definitive higher education destination,” he remarked.

Beyond corporate communication, the Director General highlighted the non-negotiable optimization of digital service pipelines. In his analysis, the nationwide execution of the automated SSE UM-PTKIN acts not only as a student selection mechanism but as a rigorous stress-test evaluating the information technology infrastructure of each participating campus.

Therefore, central server capacities, bandwidth allocations, and digital system security must undergo continuous evaluation to guarantee that candidates experience zero technical latency during their examination cycles.

The Chairman of the National Admissions Committee, Prof. Abd. Aziz, reiterated that the 2026 entrance examination involves 64,479 registered candidates testing simultaneously across 59 nationwide locations from June 8 to June 14, 2026. This demographic matrix includes 43 candidates with physical and intellectual disabilities, 20 non-Muslim applicants, and international candidates, including a prospective student from Papua New Guinea. According to him, these data points prove that state Islamic universities are structurally evolving into open, inclusive, and globally attractive multicultural education hubs.

Concurrently, the Vice Rector for Academic Affairs at UIN Jakarta, Prof. Dr. Ahmad Tholabi, revealed that student demand for UIN Jakarta remains exceptionally high under this track. For this current academic cycle, UIN Jakarta provides an institutional enrollment capacity of 3,034 seats against a pool of 14,398 interested applicants.

A total of 5,618 students are physically completing their digital examinations directly at UIN Jakarta's dedicated testing centers across Campus I, Campus II, and Campus III. To accommodate this volume, UIN Jakarta has prioritized the deployment of 33 advanced computer laboratories operating across 12 synchronized testing sessions spanning four days.

“Alhamdulillah, the deployment of the 2026 SSE UM-PTKIN at UIN Syarif Hidayatullah Jakarta is proceeding smoothly. Every stage of the examination adheres to verified legal and technical protocols, and our technical teams continue to monitor the central database architecture to ensure an optimal testing environment for all candidates,” Prof. Tholabi concluded.